Walmart Enforces Buying Restrictions on Pokémon TCG Products
In a significant move, Walmart has begun implementing strict limits on how many Pokémon trading card products customers can buy during a single visit. This new rule was activated as of early November, based on an internal announcement distributed to employees.
Addressing Scalper Activity
While not officially confirmed by Walmart, numerous sources suggest this decision was prompted by a viral TikTok video that depicted a customer purchasing an enormous quantity of Pokémon card items at a checkout counter. The store manager seen in the video received widespread backlash for permitting the large-scale transaction to go through.
Rule Specifics and Possible Weaknesses
The updated guideline states that shoppers may only buy up to five trading card packs or boxes per store visit. However, the language has sparked debate due to its vagueness. What exactly qualifies as a "box" is not defined, and whether someone could still purchase five premium Elite Trainer Boxes remains ambiguous.
Moreover, because the restriction is based on each visit, in theory a determined scalper could make multiple trips—purchasing the maximum each time—to accumulate significant stocks throughout the day.
The Scalping Phenomenon
For the average collector, this approach might seem excessive, but for scalpers, it's standard practice. Over the past few seasons, scalpers have significantly added to widespread shortages of Pokémon cards, spurred by the game's rising popularity.
Some resellers aim to resell sealed items at a markup, while others hunt for valuable pulls that can fetch sky-high values. For instance, the Mega Lucario ex card from the latest set is currently selling for over $800 in online marketplaces.
Looking Ahead
This policy change aligns with the imminent release of the Phantasmal Flames set, scheduled for November 14th. Early listings indicate premium cards like the Charizard mega evolution listed for nearly $1,500, emphasizing the ongoing demand and potential scalper target.
Hopefully, the retail limits will help reduce bulk purchases and improve availability for true fans and casual players as well.
